Quote from: Butch on August 21, 2025, 07:36:12 AMI have to agree, it does look a bit off. But is that has been redialed it is literally the best I have ever seen.

Another thought comes to mind. I have to imagine they were done by some machine. Perhaps it was coming up on its maintenance cycle and this is why they have maintenance cycles?

 

 

Thanks, Butch.

Quote from: Butch on August 21, 2025, 07:36:12 AMI have to agree, it does look a bit off. But is that has been redialed it is literally the best I have ever seen.

Another thought comes to mind. I have to imagine they were done by some machine. Perhaps it was coming up on its maintenance cycle and this is why they have maintenance cycles?

 

yes. I recall buying this off Dana now (must keep records) and she is not one for letting something like a redial slip by her.

I have to agree, it does look a bit off. But is that has been redialed it is literally the best I have ever seen.

Another thought comes to mind. I have to imagine they were done by some machine. Perhaps it was coming up on its maintenance cycle and this is why they have maintenance cycles?

 

Hi all

257073183583

I posted this on that auction place 257073183583 and someone has queried if the dial is a refinish or repaint. I just put the print down to sloppy pad work that hasn't aged well over the years - can I get your thoughts please. If it is a redial/repaint then I have some re-evaluation to do.

I noticed the date, thanks for specifying.

This confirms that this message was communicated over a longer period.

Your ad is from 1955, the Swiss magazine I found was issue 4 out of 4 from 1954. The logo may have been introduces earlier in other words, but probably not a lot earlier. I will tentatively stick with 1954 for now.

The dates on any ads I have came from the magazine's publication date.

Very cool piece of the company history puzzle.  I was not sure when the symbol came about and mistakenly assumed they always used it.

Excellent, nice to have a version in English too.

I've also come across the same type of ad before - but never dated. The ad may have appeared earlier, but other sources mention 1954 as the introduction year of the logo as well without verifying it this specifically. I think we may assume even if only carefully that 1954 is the year.

I remembered this. It took some digging buty I finally found it.

Much of Zodiacs history is shrouded in mystery. There is no archive and no official account. Online you find fragmented pieces of information but often they are contradictory or flawed. Even the best of sources like this site get some things wrong, my own previous articles included.

I thought I knew a lot of details, because I heard my late father, Zodiacs agent to Denmark, mention them - but I was rightly confronted by collectors: "How do you know this?" "I heard when I was 12 years old" is probably not the most accurate historical source.

Thats why I started digging. And when you dig, you find.

I just found this: A sort of birth certificate for the Zodiac logo, the crosshairs circle: Appearing in 1954 in a magazine called La Suisse Horlogere, aimed at watch industry professionals, this printed advertisement explains that the logo was recently introduced to counter imitations by competitors.

Use of the logo is specifically linked to the Glorious model line also recently introduced according to the text and the succesful Autographic series - a particular succes in the US, Zodiac informs us.

Enjoy your #ZodiacSunday.